Loreal Preferance -- I started out using Revlon but when I got gray I had to change to Preferance -- DD uses the same product for her chestnut colored hair. I have been a light blonde out of a box for 52 years. My friend has a reverse color done in a shop, but around here it costs $100 or more to get a shop color so I do my own. I mix a couple of colors to get the one I like and I use the John Frieda shampoo that has a bit of color in it so I can stretch out the times between color jobs.