patricej

notice, if you will, please, the location of the article. LOL
a worthy vendor, to be sure, but they might not be objective. LOL

i grit my teeth whenever somebody says, "you get what you pay for."
isn't that the way it's supposed to work?

given the difference on the price labels, there had better be a significant difference between the quality of fabrics available in hard-wall stores - be they chains or LQS.

but ...

without the fabrics available at chain store prices, many thousands of quilters would be shut out of our craft/art.

most of the chain fabrics are of good enough quality that they provide value for the dollars spent. that is not always true of the fabrics found in LQS. i have been in more than one shop over the years in which discount grade fabrics are priced as high as the fancier brands on their shelves. at the very least they are priced a few dollars per yard higher than the prices charged for the very same [and i do mean identical in every way] fabrics in a chain store.

i am not criticizing either the LQS or the quilters who are lucky enough to buy only from LQS.
i am just saying that the fabrics from chain stores have their place in the quilting world.