When you say chain stores aren't you talking about JoAnn's? Is there any other store? Just curious because that's all I've got-JoAnne's and then family owned. I shopped for fabric today at a family owned, large fabric store. I tried an experiment because I was buying lots of background fabric. I found my white and then I felt the "hand" of many and tried to guess the price and the manufacturer. The most expensive was not always the best feeling! I decided a long time ago that after all the time and work I was going to use quality fabric! Thank you, Jesus I have more fabric now than I will use in two lifetimes but I bought more today! Not bragging just trying to justify my addiction!