I am retired and do not depend on my longarm quilting for my living expense so mine is mostly a hobby....that being said I ask for .01 for simple edge to edge and .015 for a dense pattern.
So for someone that needs a profit then .02 is not too much. But there is a lot of difference between .01 and .02.. a quilt 100x100 would be $100 at .01 and it would be $200 at .02.
I am in Central CA and I understand the So. CA is more expensive.