If you read the instructions, you don't heat fuse the product to the applique shape. All you have to do it finger press it on, take the paper off and then place it on the quilt or garment and fuse it down. It's not a product design flaw, its an operator error flaw by not reading the instructions. It's what the car forums call "RTOM" (read the owners manual). Perhaps here we could call it "RTI"?