I fell for that once and ended up with six years of a magazine. Now when I get the "time to renew" notices I check my label and know that they may think it is time, but with two more years on the subscription I don't think so. As for the magazine going under I would think that the kingdom that Fons and Porter have built it would be a minor concern. That is one of the quilting magazines that I don't much care for so I let my subscription run out, always seemed like there was a new "tool" or ruler or something that had the Fons and Porter label on it that I just had to have, according to them. Greed doesn't do it for me and that is the way it seems their empire is going. Okay I'm off my soap box now.