Most of the Bernina spokespersons are promoting the Ever Sewn brand. The mid level entry machines are what most are buying now. The many great reviews online for Brother's inexpensive machines are drawing in the majority of the new quilters and sewers. It takes a long time for the beginner to invests thousands of dollars for a high end machine when the cheaper ones do a great job. The market for most profit now is for reasonably priced mid level machines.