I hate when this happens.
I see it fairly often, but that's probably because I really have quite a few LQS's within 2 hours of me... about 25-30 shops.
That's one of the <b>best</b> things about living in the Carolinas - we have SO many LQS's - and that's not including any of the chains (like JoAnn's or Hobby Lobby). Of course, I can't overlook Mary Jo's (a.k.a. quilter's heaven).
I try as much as possible to spend my $$ with the locals, but sometimes, I can only find what I want online. I very seldom go to JoAnn's or Hobby Lobby.