I honestly don't see why the dies are so expensive but it is what it is. I have a "Go" & about 5 or 6 dies that I have collected over the past years since I bought the "Go". I get a few a year that I really, really want. It is fun sometimes to play with it & everything comes out so perfect. That is what I like about it. But no matter where you buy them, they seem to be about the same price when they go on sale.