There was a very tiny quilt shop about 20 miles from me - out in the country - in a basement of a house. Two ladies opened it up. The one that owned the house suddenly passed away and her husband and her partner tried to keep it open but could not. So, when I found out about it, they were having a "going out of business sale" - don't remember the percentage off - but it increased each week. I went each week and bought a LOT of fabric and wrote a check each time. They knew my name and greeted me with a "Hi Nikki" when I walked in the door. On the very last day, I asked what each of their plans was going to be and they told me. Not one single word was said about "thank you for your business" or something like that. I spent a LOT of money during their last month and couldn't even get a "thank you".