[QUOTE=SuziSew;7711619]Row by Row can also mean a quilt that each row has a different block pattern with each block a different color
Row by Row (capitalized) is specifically the site eparys references. It started in 2014, and has grown each of the later two years. The dates during which patterns can be collected are very limited, starting in June and ending the beginning of September, with quilters having until the end of October to finish, if they can still find a local shop that has not had a winner. (I missed some patterns this year because I thought the end date was later in September than it was.) The first finished quilt, using 8 shops' rows, brought to each participating shop wins a prize of 25 fat quarters, with a bonus prize if you used that shop's pattern. I was a winner in 2015, so I just collected patterns but did not try to compete in 2016.