I think the introduction of the new ruler is part of a branding process with Bonnie's publisher and/or video production company. As was the switch to offering single patterns as well as her books.
All in all, some of the stress she is experiencing with shipping and having product in stock comes from being a huge success in the quilting world. Growing pains. She is almost at the point where she needs to hire someone to handle the orders but she has always been able to do it herself up to now.
Add to that the stress of potential failing eyesight and selling the cabin retreat she dearly loves - it would be enough to make the most optimistic of us a tad bit whiney
Let's enjoy the free mystery sew-along and cut her some slack.