Although I am RN Hospice director now (and LOVE it), I work at the hospital to fill in now and then. And especially when there is a new baby. The newborn gets his own nurse for the first hour or two. And that's a pretty fun job! Anyway, we have organizations that bring the huge size of ziploc (about twice the size of a gallon size) with a blanket from flannel, matching burp cloth, lotion, shampoo for every new mom. Our hospital is small, about 85-100 births a year at most, but I know that the new moms really appreciate it.
Sometimes a womans group bring in a dozen blankets or quilts to give to moms who need them, and you should see the look on the new mom's face! It's a great service to make them, so I congratulate anyone who does it.