No I definately see a difference in it and real WOW..it does look more ivory or beigh than it does white. I personally would prefer a whiter white if it were me . Its no problem...I can always use it for backing or other things! I just ordered 3 yards of real WOW and I hope they send me the right one this time! LOL Thanks so much Kass and Sew.. I agree it will match the other boom fabric but like was said...in a quilt that is ONLY WoW it would stand out. Glad I asked!!