It certainly talks to me.
As soon as it hits the store where I work there are two sometimes three or four of us fighting over the same fabric (we share). If only one of us is working at the time, we know what the other likes and it tells us to save it for her until she comes in for work.
I also have fabric I bought (because it told me to) but it hasn't told me what it wants to be yet. I keep checking but it says "not yet".
It's always best to listen when fabric talks to you.