I just read elsewhere that both tv and movies are now doing their audio so that it picks up all the background noise that would normally be in the scene--cause they can I guess. And in the past all that stuff was either omitted or truly background and the actual speaking was emphasized so no, we aren't all going deaf, it's just that we can't hear the actors cause of all the music, background noise, etc. Maybe commercials don't do this and that's why it seems like they are yelling at us!