A year or so ago I bought a mug rug with mug for $10 at a small town festival. I felt it was well worth the price. The items were packaged in a cellophane bag tied with a ribbon. All set to go for gift giving. I don't think there are many things that people can buy for less than $10 that are ready to be given as a gift.
What about cloth lunch bags and sandwich wrappers? Maybe also some bowl holders.
I see someone mentioned pet bowl rugs. Even though this is not related to baked goods, you may want to think about pet neckerchiefs. There is a woman near me who makes ones that slip over the dog's collar. I bet there are patterns online for such.