I try to only buy it (for a customer order)only with a major coupon. Normally it sells for $19.99 printed or $9.99 for solid. I then use all the bits left to make tablet holders or makeup bags that open flat with bits of elastic to hold small bottles (like fingernail polish). This balances the cost of the original purchase. I like to use it for customers requesting appliance covers because it is fast (already quilted), easy to add piping and binding and lets the customer have a reversible cover. I usually do a french seam with the piping on the primary side and the french seam sort of looks like piping when they reverse it.