I have spoken to many quilt shop owners- brick and mortar stores--one of the biggest challenges is online shops that tremendously discount popular items sometimes below what a quilt shop owner buys her own goods at wholesale. This is predatory pricing--pricing to block others from the market. Please shop your local stores before going online. The slogan "Shop local" really is support the small business so that they will be able to exist in your area. At least for us, regulations are not an issue...at all.