I functions as a filing system for me. As I move around the internet, I find things I want to try....like recipes , and I pin them to my account. Other times i find sites that I like and want to read, but are too long.....so I pin them and go back to them later. I find fabric I like, or online shops I like, and I pin them. But, I rarely just go to pinterest and let them lead me around to thing it thinks I would like.