My experience with WalMart fabrics has been the same as IrishRose's. I bought some wonderful Jacobean fabric at my local quilt shop and just a few days later saw the exact same print at WalMart. The difference was astounding - the WalMart fabric didn't feel as "rich", the colors weren't as bright and the print itself was a little blurry. I could have used the WalMart fabric in an emergency to finish a block, but it definitely would have been noticeable on close inspection.