The dealers here won't price match Amazon price at all or I would have bought from one. I saved enough through Amazon to pay for several yearly check ups, here, only the first one was offered by the dealer for free. The dealer has no idea where I bought my name brand machine, but he is happy to have it in for service. Bernina is now being sold online. My cousin bought a brand new Bernina sewing and embroidery machine 500 series online last week at an online sewing machine site. Probably be at Amazon soon. The dealers in the know are gearing up for better repair service and fast turnaround for those repairs. At $200 for a cleaning and general check up for the higher end machines the profit is much better then selling one machine a week.