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Old 01-02-2018, 03:01 AM
  #5  
Brass Head
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Join Date: Dec 2017
Location: Small town (pop. 320) in northern New England.
Posts: 69
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I have seen a 1955 ad with this machine in this color. They were first imported in 1953. The Morse lawsuits, I thought, were more about obscuring the "Made in Japan" label than about the machinery, though I have not researched the matter in depth. I'd call Morse's shenanigans more entrepreneurial spunk than outright dishonesty. Sometimes a colorful world will tend to be a tad unrighteous. After all, if there is an Almighty, He thought to create P T Barnum as well as Albert Schweitzer, and He had a hand in the mighty shell pink Atlas, so he has a playful side!

I am mindful too that it was arguably enlightened American policy at the time to encourage the revival of a more democratic/consumerist Japan by encouraging and subsidizing non-military industrial undertakings, including, of course, the making of sewing machines. Tolerating a little "good old-fashioned American" hucksterism would have been in keeping with this policy. The dark side of this, of course, was the effect on American makers, though there was certainly something of the huckster in Mr. Singer, methinks, and fair is fair if not always pretty.

My Japanese phase only started fairly recently. Is there an authoritative book or website on the subject?

I want to thank you again for an opportunity to converse with people who know what they're talking about on a subject I find fascinating.

Mod: Please fell free to dump the "After all...Atlas" sentence on grounds of religious content (???), if you must, but leave the innocuous remainder, if you will.

Last edited by Brass Head; 01-02-2018 at 03:08 AM.
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