In my opinion, the magazine is beautifully produced. The quality of the paper is top notch, and the photographs are superb. I like the fact that there is no advertising. Even though the publication is done by the Missouri Star Quilt Company, I do not feel that they are glorifying themselves with every issue. I like the simple instructions. I have made several of the projects through the years, and every one of them has turned out as nicely as I had hoped it would.