Funny, I was the King the same thing as I opened another coupon filled email from them.....sadly, I don't shop there as often as I used to, they closed one closer to me, so now have to travel 25 miles one way to "nearest" one, and I really don't NEED anything from JAF. Actually, just went there about a week ago---store was not busy and I wandered around, but realized I didn't have a list of things to buy.......strange for me to leave the store with just a packet of #9 quilting needles! But, thinking about it, I've been getting more coupon ads from Michaels too...must be a loll in shopping this time of year, at least here in snow country......