Sometimes paying a slightly higher price works out. When I bought my Bernina I visited the dealer closer to me. I did not feel welcomed when I walked in the store and also felt like the store owner thought I was wasting their time. So I called a shop that was over an hour away. Yes the price was slightly higher, but I was treated like a queen when I walked in the door. Not only that but the slightly higher price included 5 years of service, an extended warrantee, interest free financing and free delivery! So in the end it worked out to be a much better deal for me. But I do think it is sad that all these games have to be played.