I have to say the video is impressive! I'm a gadget person and I tend to use my gadgets, as long as they work as expected. I might get one to start with just to see how I would do with it. The website could definitely use some improvements, but they seem to have a lot of attractive products. I think they must rely on shows for most of their business. The man in the video does a very good job of demonstrating the product. I live in an urban area with plenty of quilters, but the nearest shop listed as having their rulers is in Waco, TX, about 2 hours away, so if I decide to get it, I'd have to order online, and that won't happen with a $10 shipping charge. Maybe I'll see them at a show.