After watching the video, I can see the value of these rulers for some quilters. I already have so many ways to cut strips, I really don't need another one. However, I could see someone who likes to use 2.5" squares investing in the 2.5" ruler to accurately subcut multiple layers of 2.5" strips. I'm not particularly keen on that ruler's ability to cut 45-degree angles since it leaves all the dog ears on the pieces. If I had difficulty cutting strips, I could see value in the 6" AQS ruler. The problem with buying the bundle is that some of those rulers may not get used very much. They should make a bundle of the AQS ruler and a 5" for people who want to cut lots of charm squares.
It's too bad the website is so poor. I think they could do a lot more business with an updated website.