The program needs to provide the members with challenges and opportunity to learn in order to encourage member participation.
Here are a few questions for consideration for your program.
What types of BOM have been successful for your group? What are the different skill levels of the members? The program will need to provide some challenge work along with traditional work. Schedule a different member to provide information on a block each month.
Take a vote and determine a theme or topic for the year.
Does the guild provide the fabrics or are the instructions open to fabric choice from each member?
At the end of the program have options available for finishing the quilt. Setting the blocks, sashing, borders are all design opportunities for the members. If one wants to donate the blocks or make a charity quilt that is another option.The members could choose to make a second block for donations. Then they could be raffled or made into charity quilts.
For successful programs consider what the members want and try to make it happen for them.