10 to 12 is the average I see and what I expect to pay for yardage. Yes sales are nice but it is what it is if we want shops in the future we have to be willing to pay what keeps them in business. Most have closed by me so now it's hard to shop for fabric because I like knowing what fabric looks and feels like before I buy and online is never what it looks like, colors are off alot making matching hard. I still enjoy online shopping for most notions and thinge but I wish more fabric shops stayed in business