The solution I have for regular pounce not rubbing off is spraying it with hair spray, the cheapest stuff you can find. I have never tried the ultimate pounce, the kind you have to iron off.
Another trick I have learned is I mix the blue with white so the blue isn't as intense and diluted. Some people have reported problems with the blue washing out but I have never had an issue. Again I have only done this with the regular pounce not the ultimate.