BK, thanks for the pricing comparison, especially as a client! Here in PA I charge .02 for panto. My basic custom (attention to borders, blocks etc) starts at .03. My demographic starts squawking when I ask .035 for more complex work, but I am also in a smaller town outside of Pittsburgh and no one from the city will travel to me.
I usually do call it custom, I've started using the term freehand a lot lately to emphasize the difference in techniques. Cds also use the term "custom" for specialized work.
All in all I think I need to take a step back. I'm much too emotional about my business and this decision. It makes my chest hurt! Lol.