No you are not. I also have been frustrated by prices. The Walmart in my area stopped having fabric. I now look for bargains on line. Yes, they are still expensive. Also, I have found if you can locate pre-cut pieces, it is less expensive. However, don't do what I did with one quilt. Make sure you have enough pieces for the quilt you want to make. I was fortunate, the supplier still had the print I used for a full size quilt that had turned out to be a twin.