I usually pay 8.99-10.99 a yard, but have gotten some great deals on web sites like fabric.com as well as many other sites that sell good fabric for a good price. If you are on a budget try looking on line. I use to buy walmart and joanns, but have had too many problems. I still buy notions from them, but usually buy my fabric elsewhere.
Although if your budget it so you cannot afford to buy the higher end fabric, still enjoy quilting just knowing that it may or may not hold up for as long.