I just bought a queen roll of my usual Soft & Bright from Craft E Corner and got a great Black Friday deal. The roll before this one I bought from Walmart and the 2 rolls before that I got from Amazon, but yes, the Amazon price bounces around like crazy so if you see what you want for a good price then snag it asap. I get tons of sewing stuff for great prices on Amazon but batting lately has been much cheaper at Walmart and other places.