They are the future of one place for everything for quilting. Missouri Star is right behind them now offering online video classes to purchase. Quilt In A Day has a different twist and has the one place for all. Jordan Fabrics is catching up and Fat Quarter Shop is coming along big time too. These companies have an excellent top notch marketing skills and strategy. They know how to entice customers and how to keep them. I think the online quilt shops will be the next to suffer if they can't keep up.