I am assuming the old Craftsy format wasn't suitable to maintain as it was for future growth or profit.
I joined and paid Bluprint subscription last year. I saved more then the subscription cost me this last year on fabric and notion sales. Plus the $25 credit to use to buy anything from the site. I hope they keep the incentives to join. I got layer cakes for $10, charm packs for $3, yardage, notions, kits and thread at fantastic prices and all free shipping. It's worth it to me.