I don't think it is always that people don't understand what goes into a quilt(cost and time-wise) or any other type of handwork. People have a limit in their minds of what they are willing to pay for an item. I have been quilting for over 50 years, and I am well aware of what goes into a quilt but I would not pay hundreds of $$ or more for a quilt. Not because I don't recognize the quality or value, but I cannot justify paying that much for something to sleep under or just look pretty on my bed. On the other hand I know people that will pay whatever for a quality quilt for a wedding gift because they want their GKs to have an heirloom quality gift that they themselves cannot make.