It is sturdier than the June Tailor but that price!
I was a little hesitant about buying one when they first came on the market as I had the June Taylor one. But I thought why bother making another slotted ruler if it was the same as the one that's been around for years. There must be a reason the new one is better.
I was raised by my grandparents who raised a family during the depression. My grandfather told me that buying the best quality you forget the price. Buy the less quality and you will never forget the price.