My journey started with Folgers Instant and then I got a coffee maker and started brewing coffee (Folgers). No more instant coffee for me. Then someone suggested my husband we should try Costco brand of ground coffee and Folgers was gone. The next evolution was to buying the roasted beans and grinding myself, no more buying ground coffee. Then my manager told me about roasting your own coffee and now I buy green coffee beans online and roast my own at home, I usually roast enough for a week at a time with my small roaster. One plus to this was that the acid reflux my husband suffered was gone. I love going to my favorite website for beans and reading about the different beans and flavors that the beans will produce and you can actually taste the difference. Roasting allows me to get the roast that I want whether it be light, medium or full roast. I roast outside because you are roasting and there is smoke from the process; in the winter I usually buy Starbucks whole beans because it the temperature outside (cold) makes it hard to get a good consistent roast. Guess I am a picky coffee junkie, can't believe that I ever drank instant.