I am a Coffee Hound and have been since I was a child. Now we brew in a Keurig so it is always a freshly brewed cup, and I prefer a medium roast Columbian--just black. I do not wish to "corrupt" my coffee. I do not enjoy flavored coffees, and I drink coffee sporadically--usually 4-6 cups a day from morning until about 8 PM. Current research supports the theory that coffee in moderation is actually good for people. I would prefer to just do without the coffee than to drink instant. The only exception to that would be the instant individual packets from Starbucks, but that is still a substitute for "the real thing." Coffee is one of the pleasures of my life.