If I was into embroidery as much as I'm into quilting, I'd have no problem getting a machine like this - its less expensive than my LA. But right now I'm only interested in embroidery to enhance making quilts.
My sewing machine dealer has had no trouble selling them - I know he's not asking anywhere near the "asking price" that is listed for them, but that is normal. Sort of like window shades - everyone sells them at 50-60% off retail.