I agree it has to have your name somewhere in it. Once I paid big bucks for an ad for my rug business from a very well known photographer. It was a picture of a teddy bear in a rocker with a rug in front of it. It said nothing about me or where I was. It could have been Teddy Bears in New York! not in Indiana. Be very descriptive with the name. People are more likely to remember a name or a place. They already know you are crafty and talented.