Me, too, fruitloop! I'm not an online shopper for several reasons plus I'm one who buys because I like it or it has potential, not necessarily for an individual project. Therefore, I'm estimating and cost is a factor in what I put on the shelf. Will it be a charity project or an heirloom for your dearest friend/relative/self? If you are shopping at the "big box" stores, keep in mind that they are selling to a wide margin, not just quilters. There is craft fabric as well as what we consider to be top end. Hey, you can even buy fabric for headliners in your car at JoAnn's but we aren't looking at that for quilts, are we? Maybe you want something of lesser quality for decorating for a party, it's there, too! It's up to the consumer to purchase what they are hoping to find among the offerings at these stores.