found that buying a cheaper thread is a total waste of money.
I have been using only Floriani thread and it is the best quality of all the threads I have used for embroidery. So far this Brothread has performed the same for me with the trial runs I have been doing since I got it. I think for designs going on dish towels, tee shirts, things that won't last it will be fine. I don't know the quality for long term yet. For quilting embroidery I will stay with the Floriani.