Flash sales are great. Most all are posted on Facebook and the heads up are posted in about every quilt group by someone. The ones that get the emails, if any, from a site are given advanced notice of the sale so it's posted immediately by someone. The companies loves it. Fastest way to get their name and products known. Everyone likes knowing they were the ones who got a great buy. Those that missed it sign up for the emails from the company. Win Win.