You're right Peckish. There are three shops close to me and they all offer many different classes, sew ins, do Quilts of Valor, embroidery, Make and Take, Mysteries, BOMs, and many free demos and clubs. If you attend any function there is a discount on items. There is something different everyday at these three shops. One owner told me she couldn't make it on fabric sales alone. The classes and clubs keep her going. I have learned so much from the free events these shops have from different companies from thread to machines to fusibles. And the sales ring up with the free events. One told me her job was an event co ordination instead of a fabric shop owner.