I've noticed many more sales of Christmas fabrics at the quilt shops this year vs other years, and Len's has had Christmas fabric on sale since October at one or another discount.
Today I was at the quilt shop in Mt. Brydges, Ontario called Sew Creative and their Christmas fabric was 50% off. Many of the fabrics on that rack that were classed as "Christmas" were very generic. My friends and I each bought some....