To me, choosing a new sewing machine is a personal thing. I like some and don't care for others. I make a list of what I want and start there. I would recommend a good dealer instead of a big box store. A dealer will be there to help with teaching you to get the most out of the machine you chose. Also price can be a huge factor in choosing a machine. Personally, I love my Pfaff. The machine feels right when I sit down to it. It's like driving a Chevy or a Ford, both will get you where you want to go but its the quality of the ride you are after.