I have watched them demonstrate it numerous times at the big quilt shows and I am not impressed. I think that the traditional way we do it looks better. That said, I will tell you that I love their ruler, mat, and rotary cutter. Very pricey, but they are worth it. The mat is really nice and the lines are accurate. The cutter is wonderful and it is suppose to be great for people with arthritis in their hand, too. You stand to the side to cut with it, not directly in front of the ruler. Their ruler doesn't slip when you get it in place. It does look very different and you have to learn to use it. Nice items.